Friday, March 14, 2008

Markets in... nothing?

The Freakonomics Blog is talking about the University of Wisconsin's business school.

Michael Knetter may just go down in history as one of the greatest fundraisers of all time. Knetter is the dean of the Wisconsin Business School. Other universities have managed to raise substantial amounts of money by naming their business schools after generous donors (think Carlson, Tuck, Goizueta, Sloan, etc.). But Knetter did something far more impressive. He managed to raise $85 million in return for promising not to name the school for the next 20 years. A bunch of boosters liked the fact that the school is simply called the “University of Wisconsin Business School,” and they were willing to pay to keep it that way, at least for 20 years.

I guess the lesson is that sometimes a lot of sort-of-rich alumni can outspend one very-rich alumnus.

2 comments:

Matt said...

Love the comparatively prolific posting lately. Clearly switching real jobs is beneficial to ones blogging career.

Danny from Milwaukee said...

Matt,
I'm not sure it will keep up when I start the new one, but we'll see.